materials matter



We are NUOCEANS. We never set out to build a sandal brand. We set out to solve a problem we couldn’t unsee: mountains of waste polluting coastlines and piling up in places that once felt untouched.

Flip-flops are one of the most popular shoes on the planet - cheap, cheerful… and nearly impossible to destroy. So instead of watching them accumulate, we asked a simple question:

What if the problem became the solution?

  • collecting, sorting, CLEAning

    Every year, we team up with Trash Hero to rescue thousands of flip-flops from Southeast Asia's beaches. We sort them by colour and give them a thorough cleaning. This prep work is the first step in transforming these discarded sandals into the vibrant materials for our unique creations.

  • SHREDDING

    We have special machinery that shreds those flip-flops into tiny little pieces which make the colourful confetti-like base for our Nuo soles. The shreds go through another cleaning session before they are heat pressed into the final layers.

  • PRESSING

    We do our best to mix the shreds in bright colour combinations. Every sheet that we make is unique, some are darker, some light, some more red, blue, green or black, which is the beauty of our Nuo layers.