WHAT WE'RE MADE OF
We are NUOCEANS. We never set out to build a sandal brand. We set out to solve a problem we couldn’t unsee: mountains of waste polluting coastlines and piling up in places that once felt untouched.
Flip-flops are one of the most popular shoes on the planet - cheap, cheerful… and nearly impossible to destroy. So instead of watching them accumulate, we asked a simple question:
What if the problem became the solution?
What if waste could become something worth wearing?
Our signature soles are made from collected ocean waste, primarily using the EVA foam fraction commonly recognised as flip-flops and similar foam products.
Ocean waste is messy.
So is recycling it.
The reality of ocean waste is messy. Materials mix long before they reach the shoreline – from discarded flip-flops to industrial foam scraps and other EVA-based products. Instead of simplifying that complexity, we believe in being transparent about it.
Our soles are made from collected ocean waste, mainly using EVA foam materials commonly recognised as flip-flops and similar foam products.
Because ocean waste is never perfectly separated, neither are the materials we recover. Instead of creating new materials, we work with what already exists – turning discarded foam waste into something wearable.
For us, recycling isn’t the final solution. It’s a way to recover existing materials, reduce new production, and prevent waste from being burned, dumped, or left in the ocean.
collecting, sorting, CLEAning
Together with coastal clean-up communities in Southeast Asia, we help recover ocean waste before it is burned, dumped, or left in the environment.
Among the collected waste streams, we separate the EVA foam fraction — commonly recognised as flip-flops and similar foam products — before cleaning and preparing the material for its next life.
SHREDDING
The recovered EVA foam materials are shredded into small colourful flakes that form the signature base of our Nuo soles.
Before pressing, the material goes through additional cleaning and sorting steps to prepare it for production.
PRESSING
The shredded material is heat-pressed into unique layered sheets used in our soles.
Because the waste stream naturally varies, every sheet develops different colour patterns – making each pair slightly one of a kind.